Twitter today announced a pair of big upcoming features: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based on specific interests. They have been making two more significant changes to Twitter in a while, but they also fit models that have been popular and successful on other social platforms.
The payment feature called Super Follow will allow Twitter users to charge followers and provide access to additional content. This can be a bonus tweet, access to a community group, newspaper membership or a badge indicating your support. In the mockup screenshot, Twitter showed an example where a user charges $ 4.99 per month to receive a series of perks. Twitter sees this as letting creators and publishers pay directly to their fans.
Direct payment tools have become increasingly important to creators, especially in recent years. Patreon has been hugely successful, and other platforms including Facebook, YouTube and even GitHub have launched all direct producer payment features. Twitter will certainly make the cut – the company is hinting at membership features that will give it a new source of revenue – although it has not yet been said what the fee will be.
Twitter also announced a new feature called Communities, which asserts its authority over something like a Facebook group. People can create and join groups around specific interests – such as cats or plants, Twitter suggests – allowing them to see more tweets focused on those topics. Groups have been a huge success for Facebook (and a major moderation problem, too), and they can be a particularly helpful tool on Twitter, as the open-ended nature of the service makes it difficult for new users to get started on the platform Can make.
There is no time for when any of these features will be launched. Twitter listed him as “what’s next” for his platform during a presentation to analysts and investors this afternoon.