The epidemic may have led to the closure of galas, fancy restaurants and Caribbean holiday destinations – but it has not come between shoppers and their Birkin bags.
French handbag maker Hermes said on Friday that its classic Birkin and Kelly bags – which sell for an average of $ 20,000 – Were hot stuff during the holidays, Fuel helped by 12.3 percent growth in the fourth quarter to 2.1 billion euros, or $ 2.54 billion.
This is despite the fact that customers are denied places to show their expensive goods. Indeed, some analysts say that handbags are benefiting as well as consumers now have less room to spend their cash.
In the topsy-turvy shopping season, 184-year-old Hermes appears for a moment. Despite a worldwide coronovirus shuttering boutique in 2020, Hermes said its sales declined by just 6 percent on a currency-adjusted basis. This is a 16 percent sales drop on Gucci owner Kering; And LVMH, whose billionaire boss Bernard Arnault failed in an attempt to acquire Hermes in a hostile takeover in 2017.
“When Gucci was the most incredible fashion moment about people being out, the event, opening, premiere,” said luxury expert Michele Eteh.
While the iconic Italian label is known for its eye-catching colors and bold statement pieces, Ateyeh said that Hermes bags that sold well during the epidemic are “classics that don’t go out of style and in the Resistant Market Also maintain it. ”
Indeed, according to Madison Avenue Couture owner Judy Taylor, the hot sellers are classic colors including gray, black, golden, off-white and caramel. The boutique sold 30 percent more Hermes bags last year than 2019, the best year in its 11-year history.
“On Mother’s Day, our business was growing,” Taylor said.
Even a 10- to 20 percent price increase for the retailer’s Hermes bags did not dampen demand. The average price for a Hermes bag cracked the $ 20,000 mark for the first time last year, Taylor said.
Hermes also benefited from some free marketing, with rapper Cardi B showing off her closet full of Hermes bags on Instagram in October and a summer post in which she gave her two-year-old daughter, Kulture, an $ 8,000 Birkin bag.
Actor Michael B. Jordan also revealed that he shared his girlfriend Lori Harvey in Hermes on Valentine’s Day.
Hermis shares closed up 3 percent at $ 116.51 on Friday.