Disney CEO Bob Iger thinks park ticket prices too steep

Disney CEO Bob Iger thinks park ticket prices too steep

Bob Iger, who returned as Disney’s CEO in a surprise move last week, said prices at the Mouse House’s theme parks have become too steep — and that his predecessor Bob Chapek was “killing the soul of the company,” according to a report.

Iger blasted numerous decisions made by ex-CEO Bob Chapek, including his moves to hike prices at theme parks including Disney World and Disneyland in order to make up for losses during the pandemic, the Wall Street Journal reported Wednesday, citing anonymous sources.

Although theme park demand is sky high, customers have griped that prices have become stratospheric and the quality of food, portion sizes and the overall experience at the parks isn’t as good as it was pre-pandemic.

According to The Journal, Iger, who ran Disney from 2005 through 2020 and served as chairman through the end of 2021, felt that his successor focused on Disney’s streaming business to the “detriment” of the firm’s theme parks and TV unit.

Bob Iger ran Disney from 2005 through 2020, before recently taking the reins once again.
Getty Images

“He’s killing the soul of the company,” Iger reportedly said.

Disney did not immediately return requests for comment.

The report did not specify which prices Iger was concerned about, as both ticket prices, along with merchandise and concession prices were increased. Disney, which is also making more revenue on hotels, launched its ultra pricey Star Wars: Galactic Starcruiser hotel earlier this year. Chapek told investors in May that customers were spending 40% more at Disney’s theme parks than before the pandemic.

Bob Iger reportedly said that ex-CEO Bob Chapek was “killing the soul of the company.”
Getty Images

This month, Disney World announced daily ticket prices would go up starting Dec. 8. Currently, the most expensive ticket is $159, but soon it will be hiked to $189. The cost of annual passes will also jump.

The price hikes at Disney World followed a round of new increases at Disneyland in Anaheim, Calif. and bumped the cost of its line-skipping add-on, Genie Plus.