[ad_1]
Philadelphia 76ers partner Michael Rubin and rapper Meek Mill’s Reform Alliance treated 26 kids to a VIP experience at the team’s game on Wednesday — which included meeting TikTok stars Charlie and Dixie D’Amelio.
The event was part of an initiative for Rubin and Meek’s Reform Alliance — which they founded with Jay Z, Robert Kraft and Clara Wu Tsai, among others, in 2019.
We hear that on Wednesday afternoon, 26 kids — who’ve all been affected by the probation system Reform Alliance aims to change — arrived at Philly’s Wells Fargo Center before the Sixers played the Miami Heat.
Sources said the kids all received special uniforms to play in a basketball game on the homecourt, with celebs and VIPs. The teams included Meek, Rubin, rapper Lil Baby, and the D’Amelio sisters, as well as their parents, Marc and Heidi D’Amelio.
Former basketball pros World B. Free and Elton Brand served as coaches, we hear, and 76ers managing partner Josh Harris also participated in the game.
The kids all got basketballs and gear from Rubin’s Fanatics apparel brand to keep, and then watched the Sixers-Heat game with their families in prime seats on the court, as well as in a suite.
There was also a special VIP dinner, plus a Q&A with coach Doc Rivers.
In 2019, Reform Alliance took more than 50 kids on a VIP shopping spree at the NBA Store in Midtown, we reported at the time, followed by a trip to see the Patriots play the Bills in Massachusetts on the Pats’ plane. At the game, the kids met Tom Brady.
Reform Alliance is a criminal justice-reform initiative that lobbies to change probation and parole laws.
Rubin was just named Sports Business Journal’s most influential person of the year.
[ad_2]