Peak Design claims Amazon copied their Everyday Sling Bag

Peak Design, a company that makes fine bags and luggage, has a problem: Amazon appears to mimic its popular bags, $ 99.95 sling every day, With their own $ 32.99 Amazon Basics Camera Bag. It was also called an everyday sling until a video of peak design. Anything rather rigid, yet, peak design Decided to make a video Customers get a “benefit” from purchasing Amazon’s version.

The video presents Peak’s case vividly: the bags are the same size, with pockets, labels and straps at exactly the same location. As someone unfamiliar with bags of peak design, if I wasn’t paying attention or didn’t read “peak design” on the label, I’d probably mix them up.

Amazon Basics Everyday Sling on the left and Everyday Sling of the Peak Design on the right.
Picture: Peak Design

Peak presents all of this humorously, but the evidence is surprisingly blurred, which makes Amazon’s apparent decision to change its Amazon Basics version from “Everyday Sling” to “Amazon Basics camera bag” more dubious. There is also evidence: “everyday sling” is still “in the URL for the camera bag.”

Peak Design is not the first small company to try to stand on Amazon. When Allbirds found out that Amazon was selling what seemed like a very obvious Allards clone, the company’s CEO wrote A middle term Criticizing Amazon, even though he claimed he was “flattering” by the similarity between the shoes. Amazon copying has not stopped there. The company was also accused of cloning car trunk organizers and seat cushions.

Comparison of shoes from Amazon and Alebirds.
Picture: Amazon and Image: Allbirds

The entire trend has only served to draw attention to a potentially hostile issue that has long worried critics of the company, as well as lawmakers and regulators. The core problem: Amazon owns and operates its own e-commerce platform and also runs a growing list of in-house brands that compete against Amazon’s own third-party marketplace vendors on the same platform.

Understanding the competition is as simple as, in theory, looking at what is selling well, creating a similar, cheaper product, and then suggesting it to Amazon shoppers. In fact, a lot of this situation is at the heart of an EU investigation into the company’s operations, which resulted in France and Germany last November accusing Amazon of “systematically” using seller’s data. Competed unfairly against his merchants.

Amazon says it has a policy to prevent third-party vendor data from being used for products, but Reporting from Wall Street Journal Suggestions that this still happened. As The vice president notesEven former CEO Jeff Bezos was unable to confirm whether the policy was scrapped during the House Judiciary Committee’s investigation into the status of Amazon’s monopoly.

In terms of peak design, the company said in a statement The Reporter Door It believes that Amazon has indeed infringed on its intellectual property, but has opted to make the video to highlight the differences between the products and has no plans to take legal action anymore.

Reviews currently disabled On Amazon’s bag because the company saw “unusual review activity.” Given some of the latest reviews, many of the lowest ratings have been directly referenced by customers with videos of peak design. Taken with Amazon’s decision to rename the product, it seems as if Peak Design has struck a cord.

The Reporter Door Contacted Amazon about the Peak Design claim and we will update if we get a response.

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