After six innings of the Winter Book, WFAN’s “Carton & Roberts” put itself in a position to claim victory between the first full ratings matchup and ESPN New York’s “Michael’s Show” according to the New Niels Audio Monthly Ratings Have given. Advertising demographic used by 25–54 men’s stations.
Two months after the three-month period, the two stations are likely to have another disagreement about how to calculate streaming. When both stations included their own streams, FAN finished 3rd (4.8 shares) at ESPN New York’s 7th (4.4).
FAN’s edge is slightly better than a tenth of a point gain, including stream versus stream, that ESPN had FAN in New York in the first month. According to officials at the station, how the FAN sees it.
ESPN has long stated that FAN’s stream count shouldn’t be due to how FAN uses the 25-54 male demographic to sell ads. FAN differentiates the sales of its terrestrial (old school) radio and digital streams.
In the eyes of ESPN executives, FAN has been following them every month, as the only reason for comparison is the 25–54 male demographic, because it is based on what the ad is sold for. The market, the way ESPN interprets it, they have FAN, from 4.4 to 3.7.
The period being scored is from 4 February to 3 March.
The rest of the show was basically the same as the first month with FAN’s “Boomer and Geo”, while ESPN New York’s new 5-8 pm show, “DiPietro, Canty & Rothenberg”, showed some potential in the morning. .
ESPN New York would be wise to clean up its program and emphasize more local programming if it truly competes in the market.
Kay Keller’s lead-in, Max Kellerman’s national show, was destroyed for months by “Carton & Roberts” (7.7 to 1.7). Kellerman ranks 21st in the market.
ESPN New York has completely changed its lineup in the fall, which eventually featured local programming in Kay.
Whatever it is, Craig Carton’s return to head-to-head matchup with Kaya and his teammates, Don La Greca and Peter Rosenberg, remains marquee.
La Greca and Rosenberg are going to expand their roles by calling the Yankees exhibition game two innings on the CES Network on Wednesday. YES president John Philippelli hesitated to do so at first, but when the idea was provoked to support one of his favorite causes, “Make-A-Wish”, he gave it the green light and a week Has raised $ 30,000.
Meanwhile, “Carton & Roberts” will receive two hours a day of TV exposure on SNY starting in May. Carton has also spoken with MLB Network about starting the morning show, but at this point, if it does, it won’t happen by Opening Day.
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