A top Naik official has stepped down after his son became involved in the lucrative sneaker-flipping business.
Ann Hebert, sports veteran vice president and general manager for North America, quit her job on Monday after more than 25 years at the Nike Company Said in a brief statement.
Naik did not explain why Hebert resigned, but came four days after he left Bloomberg Businessweek Report Detailed how his 19-year-old son, Joe Hebert, made big profits by buying iconic sneakers from Nike and other companies and selling them on websites such as StockX.
The young Hebert made his debut in high school by taking off a Supreme T-shirt and started a company called West Coast Streetwear, which raised more than $ 600,000 in sales in a month last year.
But according to a statement provided to Bloomberg, the teenager apparently received little help from his mother – one of West Coast streetwear’s American Express credit cards was set up in the name of Ann Hebert. The card was then used to purchase limited-edition sneakers that he could resell at a higher price.
Hebert allegedly paid more than $ 200,000 for nearly 2,000 pairs of shoes stuck in Nike outlets as well as mom-and-pop shops and other chains such as Foot Locker and Champs Sports.
“We know the bike has the most variety of styles and the best discounts on their more select footwear,” Justin Taliaferro, Heber’s shoe shopping pal, told Bloomberg.
Naik spokesman Sandra Caron-John told the outlet that Ann Hebert disclosed information about her son’s business to the Oregon-based group in 2018 and did not violate any “company policy, privileged information or conflict of interest” . “
There is allegedly no commercial affiliation between Nike and West Coast streetwear, “including the direct purchase or sale of Nike products,” Caron-John said.
But that didn’t stop Joe Hubert from being inspired by his mom’s former employer – or using his shoes as the lynchpin of his business.
Bloomberg reported that taking a hint from Nike co-founder Phil Knight, Hebert and a friend said that Naik was killed last year in the western US.
Ann Hebert was named the head of Naik’s North America business after serving as the company’s vice president of global sales last year. In a press release announcing his new role, Naik said that Heber “will be helpful in intensifying our consumer direct crime” – a strategy to sell products directly through Nike’s website, stores and apps Helps resellers acquire hot sneakers efficiently, as Bloomberg noted.
Naik said on Monday that it would “soon” name Habert’s replacement, but no further details were given about its timeline or who would fill his role in the meantime.
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