The cannabis lifestyle company founded by Seth Rogen and his longtime writing partner Evan Goldberg is finally coming to the US.
The Canadian celebrity stoner and native launched a Toronto-based houseplant in 2019 with Goldberg, In partnership with Canadian cannabis developer Canopy Growth Corp..
But the goal for the filmmaker-cum-cannabis-entrepreneur was always to bring his weed business to America, According to Rosen’s statement on Twitter.
The 38-year-old comedian and, “About ten years I go, I envision having my own weed company.” Gifted to Pottery Sculptor Told the followers. “And today I can say that my company houseplant weed will be available in California next week!”
“In addition, the houseplant is making beloved housegoods such as ashtrays, lighters and yeas, even ceramics,” Pointing to fans at Houseplant.com.
The website has apparently crashed since the big news came out on social media on Monday.
In an accompanying video message, Rogan expanded upon the announcement, viewed more than 1.1 million times.
“If you know anything about me, I have to assume that I really love weed. But you probably don’t know about me that I’ve been working on my own weed company for the last ten years, and we’re finally ready to launch in the US. “It’s called a houseplant, and what we’re doing is bringing you the best strains of weed that have been hand-bought – and by that I mean hand-sniffing – by me!”
He said, “It’s just weed that I like and I want to smoke.”
Rogen shared more details and briefly did the houseplant’s “demo for smokers in beautiful home furnishings”, such as a stylish, stackable color-coded stash box – orange for orange and purple for indica Purple – as well as a sleek “block.” Table lighter with a built-in ashtray disguised as a lid.
“I lose my publishers – king time, but no more, because it’s hard to lose this friend,” he joked.
The “Pineapple Express” star also featured clever vinyl-printed playlists, curated to fit with the shop’s various strains.
And, in a nod to the 2008 film starring James Franco and Danny McBride, Rogan took time to avoid the houseplant’s pancake ice sativa – particularly his “smoking all day” strain, which is 33% THC (compound in cannabis) Packs you get higher).
“All our strains are named after weather systems like we did with the ‘Pineapple Express’,” he said, although it is unclear what pancakes have to do with the meteorological events.
Rogan concluded the Improvapu broadcast to assure fans that he was just getting started.
“This is just the beginning. This is honestly my life’s work and I’m never too excited about anything.” Hope you have a lot of fun. “
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