Coffee giants Starbucks are reportedly losing weight over whether to abandon Facebook over a bunch of hateful comments the company has received in response to its waking post on the platform.
Buzzfeed News Received Internal Facebook discussion in which employees wrote that Starbucks could like its Facebook page, which has more than 36 million followers, as the company is deeply disappointed by the response to its posts about social issues.
According to Buzzfeed, a Facebook employee, “Starbucks is in the process of evaluating its biological presence on FB, and whether they should continue to make appearances on the platform.”
“Whenever they post regarding social issues or their mission and values work (eg BLM, LGBTQ, Sustainability / Climate Change, etc.) (they would be overwhelmed with comments related to negative / insensitive, vulgar language on their posts Huh.”
The employee said that Starbucks has struggled for moderate hateful responses to its posts and is unable to comment on its page, Buzzfeed reported.
Starbucks also questioned how the social media giant’s algorithm liberalized or amplified the comments on the posts, the outlet said, citing internal Facebook memos.
If Starbucks were to pull its Facebook page, the $ 135 billion company would be one of the largest companies to leave the platform.
Starbucks representatives did not immediately return the Post’s request for comment. It is unclear whether the company’s concerns extend to Instagram – which is owned by Facebook – or how seriously she is considering pulling her Facebook account.
In a Buzzfeed statement, a Starbucks spokesperson said the company stood “against abusive language”, but did not confirm whether the company was considering removing its Facebook page.
The spokesperson told Buzzfeed about Facebook, “While some changes have been implemented, we believe that more can be done to create welcoming and inclusive online communities.”
“We work collaboratively with all companies to ensure any advertising done on our behalf is consistent with our brand standards.”
A Facebook spokesperson said in a statement to the post that the Buzzfeed article demonstrates how the company works with its partners to “keep hating their pages.”
The spokesperson said, “We do not want hatred on our platform nor with our partners.” “We have invested in technologies to take hate speeches, and we detect 97 percent of what we get out. We also provide tools to prevent this content from appearing on partners’ pages for ways to control the brands commenting on their posts. “
While Starbucks will be among the largest companies to pull up its page, it will not be the first.
Elon Musk removed the SpaceX and Tesla Facebook pages in 2018 as part of the #DeleteFacebook campaign. Companies have kept their Instagram accounts active, but Facebook pages have never been activated on the platform.
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