Whole foods are happening in palm reading, and yes – the idea is to separate you from your money as soon as possible.
The upscale grocery said Wednesday that its parent company Amazon’s palm-scanning technology to accept customer payments at checkout lines would soon begin at a supermarket in Seattle’s Capitol Hill neighborhood.
The rollout confirms a special report by The Post in September 2019, which revealed for the first time that Amazon was planning to roll out the controversial technology. Since then it has rolled out to over a dozen high-tech Amazon Go convenience stores.
The system uses Amazon One technology, which uses high-tech imaging and algorithms to create and detect “unique palm signatures” based on the lines, lines, and veins in each person’s hand as they move through a scanning device on their own. Keeps the palm.
The first time shoppers use a scanner, they will need to insert a credit card to attach it to their palm print. After this, they can pay by placing their hands on the scanner.
Its high-tech sensor does not require users to touch the scanning surface, like Apple’s fingerprint technology does.
Instead, palm-reading technology uses computer vision and depth geometry to process and identify the size and shape of each hand scanned before charging a credit card for a file.
The company said that palm-scanning technology would be offered as one of the many payment options participating in the entire food store and would not affect the job responsibilities of store employees.
“At Whole Foods Market, we are always looking for new and innovative ways to improve the shopping experience for our customers,” said Arun Rajan, Chief Vice President and Chief Technology Officer, Technology at Whole Foods Market.
Palm images used by Amazon One are encrypted and stored in a “highly secure” cloud, and customers can request to have their palm data destroyed.
Amazon acquired Whole Foods for $ 13.4 billion in June 2017. At the time of The Post’s 2019 report, an Amazon spokesman refused to answer questions about the technology, then code-named “Project Orville.”
While a regular card transaction typically takes between three and four seconds, Amazon’s technology can process the charge in less than 300 milliseconds, said a person familiar with the project.
Experts say that in addition to speeding up checkout lines, Amazon generally intends to reduce friction at checkout counters to encourage customers to spend more money.
As reported by The Post, employees at Amazon’s New York offices worked as guinea pigs for biometric technology to buy items such as soda, chips, granola bars and phone chargers in a handful of vending machines Use.
The company claims that palm-scanning technology is more private than other biometric options such as facial recognition.
Amazon One manufactures the “Go Walk Out” technology that Amazon uses in its Go stores, which let shoppers discover they charge them once they leave and charge them without the need for a checkout line Huh
According to information revealed by The Post, Amazon also plans to expand cashier-less technology for whole-foods.
Meanwhile, Tech may be good for its bottom line. Online Behemoth aims to sell its palm-scanning technology to other companies such as retailers, stadiums and office buildings.
Last September, it said it was in “active discussion with many potential customers”. But it is not clear whether it has proceeded on all those fronts.
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