Amazon’s cashless technology expanded to London with first international store

Amazon has opened its first cashier store outside the US with a new Amazon Fresh location in London, UK. The store uses the company’s Just Walk Out technology, which allows customers to pick and hold items from the shelves and take them out of the store without paying the cashier. Billing is controlled automatically, but customers have to scan their Amazon app to enter.

The launch is a major expansion of Amazon’s cashierless stores initiative. Store powering technology, which uses cameras to track shoppers and their purchases, debuted in 2016 with Amazon’s first Go store in Seattle. Now there are There are more than two dozen Amazon Go stores across America. Last year the initiative expanded with a larger grocery store called Amazon Go Grocery.

Picture: Amazon

Amazon says its London store, which existed in Ealing Seen earlier this week

, Will stock a range of groceries, and fresh food. The hot food will also be sold under the company’s “Amazon” label, which it says is prepared in stores. The company says it aims to offer customers everything they need from their local neighborhood grocery store.

The store opened its doors at 7am today, and will be open until 11PM seven days a week. It covers 2,500 sq ft, giving it the same size as the company’s Amazon Go locations in the US, and much smaller than its first Amazon Go grocery store. Additional stores are planned for the Greater London area, the company says.

In the UK, the company is using Amazon Fresh branding for its cashierless store, rather than Amazon Go as it stateside. Misleading, Amazon has an Amazon Fresh-branded store in the US in Los Angeles, but does not use the company’s cashierless technology, and relies on high-tech shopping carts.

Due to the epidemic, the company has a series of hygiene-focused measures in-store. Its maximum occupancy is limited to 20 to allow for social distinction, and PPE and disposable gloves are available at the entrance of the store.