The 2021 Grammys made history and turned heads – but it still could not win the ratings game.
Sunday night’s annual Music Awards on CBS (see the winners here) saw everything from Beyoncé’s record-breaking numbers, an NSFW performance of Cardi B and killer genres from celebs’ mostly remote gaggle.
But all the poles in the world could not boost the numbers for repeated malicious incidents, which regularly deal with accusations of racism and rigging.
Nielsen’s initial ratings include an average of 7.9 million viewers at the awards, although the numbers are expected to increase slightly if adjustments are made for the time zone. Still, they are not expected to do better with the 2020 awards – in fact, they may be at record lows, According to rap. This article will be updated as soon as the final number arrives.
Last year, 18.7 million viewers attended the broadcast from the Staples Center in Los Angeles, which aired in the pre-January epidemic. The number decreased by nearly 1.2 million since 2019, when the program boosted viewership – 19.9 million pairs of eyeballs – after a particularly poor performance of 2018.
Like last year, Billy Eilish said goodbye to his awards, albeit reluctantly, and BTS continued to make waves with a new American audience.
But there were differences in the challenges brought by the epidemic this year. The award was filmed at the much less glamorous LA Convention Center, with some cameos from prestigious venues around the country. although Some stars dazzled on a red carpet, This was not the usual fashionable affair.
Nonetheless, performances by female artists such as Billy Illisch, Brittany Howard and newly-anointed Best New Artist winner Megan Thee Stallion and Cardi B – in the first-of-its-kind livedown of their No. 1 smack “WAP” – ruled the night.
The performance gave Cardi and Megan a feeling of sexuality and curled up and grinded together on a huge bed.
Meanwhile, Taylor Swift won her third album Album of the Year Grammy – by any woman – for her quarantine LP “Folklore” – and Eilish won her second consecutive Record of the Year Gramophone for “Everything I Wanted” .
HRE was surprisingly disturbed by “I Can Breathe,” a tune written after the murder of George Floyd and the Black Waves Matter movement.
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