Sign up here to get Andrew Marchand’s Sports Clicker delivered to your inbox each Monday morning.
The topic: As the impact of sports gambling money increasingly is felt throughout all of media, we wanted to investigate what DraftKings is attempting to do.
The basics: DraftKings’ first goal is to reach what it thinks is an overall domestic market of 20 million-50 million sports bettors
and convert as many as possible into its customers. Right now, it has the second biggest sports betting market share in the country, behind Fan
Duel.