Beyond Meat is opening its first factory in China to lure more consumers in the world’s largest country to eat its plant-based burgers and other fake meats.
The California-based El Segundo company said on Wednesday that its new plant near Shanghai would be its first facility outside the US. Beyond Meat entered China last year through a partnership with Starbucks and Yum China, which distributes its fake pork, beef and chickens to supermarkets.
According to the company, Beyond Meat products are also on the menu at KFC and Pizza Hut outlets, but the new manufacturing facility will greatly expand its reach in the country.
“We are committed to investing in China as an area for long-term growth,” founder and chief executive Ethan Brown said in a statement.
As stated earlier in the post, China consumes about half of the world’s pork, but a growing vegetarian movement is taking shape in China. The Chinese government has also promoted a shift away from meat. In 2016, it promised to reduce carbon emissions, asking its citizens to withdraw their meat consumption.
Beyond Meat has been on a tear in the US, where it signed a deal with McDonald’s to be a supplier of fast food giant McPlant Veggie Burgers and Snack & Beverages Betheth Pepsicol, which has a Planet partnership to develop a new line of snacks. K.
This main competitor is Impossible Foods, recently reducing its wholesale prices worldwide, including Asia, to increase consumption of its fake meat product, which is featured in Burger King’s Impossible Whopper.
Beyond Meat said there are also plans to open its first plant in Europe this year.
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