ESPN, Fox love Alex Rodriguez – and we are paying the price

Tired Aaron Boone bullpen tactic dooms Yankees yet again

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‘Hey, Rocky, watch me pull a rabbit out of my hat! … Wrong hat.”

And now, in its latest attempt to reinvent the flat tire, ESPN will fine-tune “Sunday Night Baseball” by adding a Manning-style supplemental broadcast featuring Michael Kay and Alex Rodriguez.

How will Kay make Rodriguez more popular to an audience that knows he’s full of it? He can’t. Kay has his own problems, such as over-coming his bearing as stat-happy house man on Yankees telecasts and obedient ESPN shill on his ESPN-NY radio show.

Still, based on Rodriguez’s appearances here, there and everywhere, both ESPN and Fox still feel as if we adore him, when there’s far more evidence, especially among intelligent baseball fans, to the polar contrary.

ESPN and Fox have their fingers on a pulse that doesn’t beat.

But perhaps it’s us, not him. Perhaps it’s just a matter of perspective, one we can’t share with Rodriguez being that we’re from different worlds with radically different rules, rewards and punishments.

Perhaps many are left flabbergasted by Rodriguez’s sustained popularity within ESPN and Fox because we never walked in his shoes.

After all, how many of us have been in a position to invest millions of dollars, cultivated from years of making millions of dirty drug dollars, on an NBA team?

Fox
Alex Rodriguez
Frank Micelotta/ Fox Sports

How much dough would Rodriguez have to invest in anything had he not been a drug cheat, let alone a twice-busted one left so wishfully dependent on his lies and the public’s naivete that he became a teens’ anti-steroids spokesman between busts?

Was his illegal drug use essential to creating his fame and fortune, enough to designate him as the voice and face of baseball on two of MLB’s national networks? Enough to buy a big chunk of the Minnesota Timberwolves?

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