Hasbro reassures fans that Mr. Potato Head is not going anywhere

So mash it for that.

Hasbro is scrambling to reassure fans that Mr. Potato Head still exists – amidst uproar over his gender-neutral rebranding announcement.

“Hold on to your main spit, MR – Thought. Potato Head is not going anywhere !,” Company Tweeted on Thursday evening


The classic toy firm sparked a social media frenzy on Thursday morning when it announced it would fall “Mr.” And “Mrs.” as a brand of gender-inclusive push.

‚ÄúCulture has evolved. Kidley Boyd, Hasbro’s senior vice president of global brands, told Fast Company that children want to be able to represent their own experiences.

“The way the brand currently exists – with ‘Mr’ and ‘Mrs’ – is limited to both gender identity and family structure.”

Many on social media dismissed the move as half-ripe, while others just rolled their eyes at Hubbub.

Several hours later, Hasbro clarified that it was a toy The brand Which was being changed to “Potato Head” – and that the characters of the beloved Mr. and Mrs. Potato Head still exist, to name and all.

The company said in a statement that a potato head “family kit” would be released that would allow children to “build families of all kinds”.

According to a spokeswoman for the Catalina Ramirez firm, “Mr. and Mrs. Potato Head Character are going nowhere when we are renaming Potato Head as Mr. Potato Head brand to reflect an entirely better line.” ” Post.

“The new product we created today has its own Potato Head Family a kit that includes enough potatoes and accessories to make all kinds of families for children,” he said.

Several toymakers have recently updated their brand to appeal to children today – including Barbie, who shed her fairytale image and made a change to include skin tone and body shape.

Thomas the Tank Engine also added more female characters and American Girl is now selling a boy doll.

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