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“Jenny From the Block” is still walking down the block with Coach bags.
Nearly 20 years after toting armfuls of Coach logo bags in her “All I Have” music video, Jennifer Lopez recreated the iconic scene for the brand’s holiday campaign.
The nostalgic vignette opens with a scene from the 2002 video, where the star packs and juggles a bevy of bags.
As she continues to walk, the clip cuts to present-day Lopez, strutting a similarly snowy street with several of Coach’s signature monogram designs, including the Coach Studio Shoulder Bag ($450).
For the modern version, Lopez, 52, wore her hair in a sleek ponytail, opting for a shearling coat instead of her original white puffer.
In other images from the snowflake-filled shoot, Lopez bundled up, layering another of the brand’s oversized coats ($2,500) over her short sleeve dress ($650) and sporting matching shearling mules ($250).
The throwback clip is part of Coach’s “Give A Little Love” campaign, which also features Michael B. Jordan, the face of Coach menswear, and members of the Coach Family posing with their loved ones.
Since becoming a global face for Coach back in 2019, Lopez has starred in a series of memorable campaigns for the brand. In addition to posing with her twins, Max and Emme, and her mom, Guadalupe, she’s also interviewed herself, collaborated on designs and helped turn Coach x Richard Bernstein’s Barbara Streisand sweater into a celebrity staple.
The recent “All I Have”-themed clip isn’t the first time Lopez has referenced her music videos from the early aughts, either; She posted a throwback to her “Love Don’t Cost a Thing” video in January, while celebrating the 20th anniversary of her sophomore album “J.Lo.”
And following her reunion with ex-fiancé Ben Affleck, the couple seemingly recreated a sexy scene from the 2002 “Jenny From the Block” video during their yacht trip in July.
“Still Jenny from the block,” indeed.
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