‘Save the Crew’ takes on new meaning, as Columbus Club distributes rebrands worthy of F grade

There is one good thing about the decision of the Major League Soccer team from Columbus, again, there is already a hashtag ready to protest its ridiculous decision.


This has come in handy since former boss Anthony Precourt attempted to move the Columbus crew to Austin in 2018. Eventually, the crew Were Saved by an ownership group led by Jimmy and Dee Heslem, and Precourt had the opportunity to have an MLS expansion team in Austin.

Now, the club’s fan base has expended so much energy preventing the team from moving forward, and the Crew have recently won the MLS Cup Championship, and the team is about to enter a beautiful new downtown stadium – well, all goodwill Can’t be allowed to last?

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So of course the team’s marketing department made massive changes to the team’s name and crest, without any consultation from its most ardent fans – in less than seven years after widespread acclaim from Columbus fans and the wider football community It has been decided.

The Columbus Crew will become SC, Columbus Soccer Club or Columbus SC.

To many people this meant that the crew would now move to Columbia, S.C.

they are not. But after looking at the team’s Twitter account, some of the front offices may want to consider a transfer.

The public reaction was overwhelming. The video the rebrand officer tweeted, published after 3pm on Monday afternoon, was a great example of being “proportionate” with 875 quote tweets, including promises to cancel season tickets, about 1,000 comments featuring pig dung pictures Were included and not quite 500 “likes”

Amidst the first reaction when word of the rebrand leaked late on Sunday, there was a tweet from former crew forward Justin Meram, who played 206 matches for the crew and made the 2015 MLS Cup Finals debut, who said the change was “0.0000 Makes sense. “

The crew’s group of supporters, The Noordeke, launched a petition to name the team, which garnered more than 2,600 signatures in less than a day. The group also released a statement, stating that its members and any other supporting groups had not been consulted before the decision to change. Some were shown the finished product before release.

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There were quite a few tweets from fans.

But among the comments were It is swamp: “We made the best crest in the MLS. now it’s.

In 2014 the rebrand from Columbus Crew to Columbus Crew SC was ancient. The absurdly original logo featuring three men in a rigid hat was left in favor of a sleek black and gold patch bearing the team’s name and founding year. That change also avoided stupidity – so prominent in the MLS – of trying to convince Columbus residents who thrived on Ohio State goats that the crew should be referred to as “football clubs”.

The new crest is just a big one with a strange spike sticking out from the bottom. What it is intended to do is difficult to imagine.

It seems that very little thought went into this process compared to 2014. Because if any idea was given to the matter, how long would it take someone to say: Why are we messing with something popular?

Perhaps the crew marketing department believed that the massive public failure of the European Super League would provide cover for its questionable decision.

No one has heard of the term “market research” in world football?

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