It’s a hit Difficult.
A brand new ad for brand gum is overshadowing viewers with the addition of Wrigley’s celebrating the end of the COVID-19 epidemic Everyone feels – In a way only a gum advertisement.
154 second ad Has gone viral Since it started earlier this month – for good reason
Because there is only one apt response to a commercial narrative with themes that play on our collective loneliness and skin hunger, against the streamlined timing of Celine Dion’s 1996 version “It’s All Comed Back to Me Now” – And it’s tears. .
As the ad dropped, playing at various lengths on TV and digital platforms, viewers relaxed in its message on social media.
“Cried on a gum commercial. I didn’t see it for me today, but here we are,” Liz Pittman tweeted, A Canadian fan in Victoria.
Filmed in Santiago, Chile, the ad opens with people “not in the not too distant future,” emerging from lockdowns and social isolation: exaggerated ways, hair long, beard unconfirmed, pizza box high And dust in cars. On his return to society – in office, to the public, to the exit – Wrigley’s Extra Gum reminds us not to forget a very important social ideal: fresh breath.
The closing scene sees dozens of dressed singles (or maybe not?) In a park in broad daylight. “We can all use a new beginning,” reads the brand message at the conclusion.
“Laugh. Cry. Laugh. Cry again but mostly love! With Céline Dion to boot. Bravo Wrigley’s Extra Gum, to occupy our inner selves.” Montreal writer Martine St. Victor said On twitter
“I Make Me Chakli in I’m Gum Commercial” Then the epidemic tears up in my eyes. I miss you, people, ”said Canadian CEO Carol Saab.
“I’m not crying in a gum commercial, you’re crying in a gum commercial,” Rebecca Zamon said, From Toronto, on Twitter – indicating that there may be a connection between Canadians and sentimentalism. Or Celine Dion. Or have a beard.
Yet another Canadian, CBC journalist Lauren Pele, was added, “Dude sent it this morning, and I’m laughing at my desk now. Well played, gum company, well played.”
Putting all speculations of the Canadian psyche aside, controversial discourse is more followed by such advertising in the media. How and when employers and employees currently want to return to office and other locations – and whether anyone wants to.
Meanwhile, it has long been speculated that the end of the epidemic will “signal the return of the ‘roaring’ 20s,” the likes of which the country first saw just after the 1918 flu pandemic, according to Yale Professor Nikoma Kristakis, Those who reported parents recently took a backseat in favor of “sexual licensure” on a large scale, hoping for greater virtue.
Eiger’s reveler on social media has already dubbed the upcoming season “The The” Fornication of ’20s’ and ‘Shot Girl Summer’, inspired by the 2019 viral Megan The Stallion song “Hot Girl Summer”.
In another recent tweet, Glamor’s editor-in-chief Samantha Barry suggested that Wrigley’s extras are way ahead of the “Slutty Summer” forecast.
Barry said, “My summer plan brought to you by this epic ad … Extra Gum.”
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