Apple is building video and music sharing into FaceTime

Apple is bringing video and music sharing to FaceTime through a feature it’s calling SharePlay. Using SharePlay, people will be able to watch or listen to content in sync with everyone else on the call, either by casting the content to an Apple TV device while staying on the call or by watching both on the same screen using Picture in Picture.

SharePlay won’t be limited to just Apple TV and Music, though — it’s an API that other developers can integrate their services into, and Disney Plus, Hulu, TikTok, and more are already on board (though Netflix is notably absent).

The feature will even be supported for users who are joining the call using the newly announced FaceTime for the web.

Developing… we’re adding more to this post, but you can follow along with our WWDC 2021 live blog to get the news even faster.