Cadbury is being creamed on social media by critics who say the British candy company is “selling sex to children.”
A new commercial to celebrate the 50th anniversary of the iconic Cadbury Cream Egg – Happy Birthday, you delectable confectioner! – and has frightened fans with its snooty message, promoting Chocolate’s annual Easter lineup.
A voiceover proclaims, “It’s the Creme Egg Golden Goobilee,” kicking off a repository of whimsical scenes depicting the many unique ways a Cadbury Creme Egg can be eaten.
“Calling everyone Eggshibitionists: come on EatElimination started! The voiceover of the ad announces. “Lickers, loose … discrEatOrs, come out of your shell, “the voice continues.
But it is the money shot at the end of the video that shows viewers holding their pearls, showing the two men sweet-treating each other in their lips before bursting the egg and its creamy contents. .
“Sharers, yes, we’re down with that,” the narrator says.
Turns out, at least 26,000 viewers were not down with that Recent petition Suggests, seeking to remove commercial from air.
The petitioner alleges that “for choosing a same-sex couple, Cadbury is hoping to avoid controversy and criticism,” claiming that ‘any objection should be rooted in’ homophobia ‘, but LGBT Members of the community have also expressed. He dislikes this campaign. “
The author accused the Cadbury campaign of using sexually explicit material to incite viewers, while “seeking to hide under LGBT rights.”
“Cadbury is well aware of the religious significance of Easter. Therefore, they are trying to cause serious offense towards members of the Christian community during the most important feast in their calendar.”
He concluded, “Preparing children for sexual content is one way. It is well known that children will often mimic what they see on screen.”
Last month, Mondelez International, Inc.-owned company released Defense of the Campaign, reported In AdAge.
“Cadbury has always been a progressive brand that spreads the message of inclusion, whether through its products or brand campaigns,” the company said in its written statement. “We are proud of our Golden Goebbels ad which celebrates the many ways everyone can enjoy Cadbury Cream Eggs. To illustrate this and show the joy of bringing our products, a clip of a real-life couple sharing a Cadbury Creme Egg was in the advertisement. “
Since then, viewers have come out in support of sex-positive commercials.
“I’ve spent my childhood watching a woman in a bathtub, dropping a layer,” Made another gestureIn reference to the British brand of chocolate bars, flake and thinly folded chocolate are made of chocolate.
Other critics share the prudent petitioner’s disinterest for the content of the advertisement – but for a very different reason.
“I am disappointed by it. I will not share a Creme Egg with my husband, A man said, Whose response was ‘liked’ about 5,600 times on social media platforms.
one more Popular Tweets Emphasizing this, “The Cadbury Cream Egg advertisement with two men kissing is divisive and dangerous, because it promotes the unacceptable idea that you should be expected to share your cream egg with another person.”
Mondelez, who has no plans to close the campaign, added an additional statement for someone worried about social-disturbing measures – or lacks it on the set of Cadbury: “The actors depicted in the film are the same They were from home, so they were egg-static to share a delicious Cadbury Cream egg together! We also ensured that social disturbances and strict hygiene measures were taken during the shooting of the new advertisement. “