Pokémon cards are priced through the roof. Speculators are drowning hundreds of thousands of dollars in personal cards. Some people are closing old closed boxes for an extraordinary amount of money, showing them to be the rarest ones in an open market. It has reached the point where companies that grade cards for auction cannot simply place.
Now, the craze of new Pokemon cards is increasing across the country and retailers are struggling with unhappy customers. The situation peaked in February during the promotion of McDonald’s. To celebrate the 25th anniversary of the trading card game, participating restaurants delivered packs of collectible cards within Happy Mile. The bundle just happened to include some rare, holographic variants of beloved characters. Greedy adults rolled off many children before buying their share and erased the entire stock and landed them in the secondary market.
The current situation of retailers like Lakshya is worse. According to a report by Vice, people camp out overnight to wait for the next batch of Pokémon cards. They are after a tin of cards called Shining Fates, and especially a Charizard that is going for $ 600 to $ 800 online. The meetings have become so large that the corporate has given managers the green light to call in law enforcement to break things.
What we are seeing in real-time with Pokémon cards is the creation of a bubble; Like it happened with Tech Shares in the 1990s, housing in the early 2000s, and Benny came back with babies when I was in high school. Of course, bubbles burst big and small all the time. However, the more they move, the more people are injured in collapse.
It is a situation that Magic the Gathering Coast’s publisher Wizards knows all too well, and which was expertly documented by NPR’s Planet Wealth, which traced the history Magic From an economist’s point of view in 2015.
back when Magic First encountered, a novelty was how it was sold – like a baseball card, in a blind pack filled with random cards. The magicians wanted them to find a card to buy a bunch of fans that they were looking for, but the company they did not expect was a secondary market to buy and sell those rare cards at wildly inflated prices. Were selling A bubble formed almost immediately after the game began, and the start-up company needed all hands on the deck (points) to fight outside of it.
Solution? Print as many cards as possible to bring down the price of the rarest types. The magicians expanded their game with different sets over time. This is how the original collectible card game transitioned from a 30-year-old franchise to a Tickle Me Elmo-style craze, with several new card sets every few months.
Long story, The Pokémon Company has cut its work for it. It says that it is working to overcome the shortage.
“We are aware that some trainers are experiencing difficulties in purchasing certain Pokémon trading card game products due to high demand and global shipping constraints,” the company told Reporter Door in a statement. “We understand that this can be frustrating for fans and appreciate their patience as we are actively working to print more Pokémon TCG products more quickly and at maximum capacity. Retired The products are expected to be available at retailers as soon as possible. More information can be found with Pokémon Support. “
But this is not 1994, when the Wizards were fighting with their own bubble. It’s 2021, and things are a lot more challenging.
Not only does the Pokémon company need to work incredibly hard to meet consumer demand, it needs to meet it during a global epidemic, and in the shadow of a shipping fiasco in the Suez Canal that traverses global trade routes. Will continue to influence for months. Come. Full-time Rabid influencers and up-and-coming analysts will ride a wave of Pokémon popularity, using it to promote their various social media and streaming video channels – and will cheerfully pounce if the bubble explodes.
This is why the Pokémon Company is so cautious with its words right now.
“We would like to thank the community for their continued support of Pokémon TCG,” the report concludes the statement made to Dore, and as we work towards increasing supply where it reduces further inconveniences Is under our control for. “
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